In marketing, the term 'Place' refers to the distribution strategy used to make a product accessible to consumers. It's one of the four components of the Marketing Mix, often referred to as the '4 Ps': Product, Price, Promotion, and Place.
Place refers specifically to where a product is purchased , which involves choosing the most convenient and effective locations and methods to ensure that customers can easily find and buy the product.
This can include physical locations such as retail stores and online platforms, as well as logistics, transportation, and the supply chain management needed to bring the product to these locations.
The goal of Place in marketing is to ensure optimal distribution channels that meet the needs of the target market while being cost-effective for the company.
Therefore, the correct answer from the options given is E) Where the product is purchased .