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In Business / High School | 2025-07-08

What are the four different strategic alternatives? (A) Market penetration, market development, product development, diversification (B) Stars, cash cows, problem children and dogs (C) Penetration, development, target market and stars (D) Market penetration, market development, target market, market response

Asked by falloutboi9546

Answer (1)

The correct answer is (A) Market penetration, market development, product development, diversification.
This question pertains to strategic management in business, specifically focusing on growth strategies often used by companies to increase their market presence and profitability. Here's more detail on each one:

Market Penetration : This strategy focuses on increasing the sales of existing products within existing markets. Companies often do this by adjusting pricing strategies, increasing marketing efforts, or improving their distribution channels.

Market Development : This involves entering new markets with existing products. This could mean geographical expansion or targeting a different segment within the existing market.

Product Development : In this strategy, companies aim to introduce new products to existing markets. This can be achieved through innovation or adapting current products to better meet customer needs.

Diversification : This involves creating or acquiring new products that are introduced to new markets. Diversification can be a risky but rewarding strategy as it allows companies to spread risks across different businesses and markets.


These growth strategies are part of the Ansoff Matrix, a strategic planning tool that helps businesses determine their product and market growth strategy.

Answered by MasonWilliamTurner | 2025-07-22

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