Learn about customer behaviors but not about opinions
A. Focus group
B. Observation
Get your customers' point of view on new prototypes
A. Focus group
B. Observation
Find out the common errors people make when performing a task
A. Focus group
B. Observation
Gather information about customer attitudes toward a specific product
A. Focus group
B. Observation
Answer (2)
The question involves selecting between focus groups and observation for different customer research scenarios. For behaviors, choose observation; for opinions, select focus groups. Accordingly, the answers are: Observation, Focus group, Observation, Focus group.
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When trying to gather different types of information about customers, you can use either focus groups or observations. Here's a breakdown of which method to use in each scenario:
Learn about customer behaviors but not about opinions :
B. Observation
Observation is the best method to understand actual customer behaviors as it involves watching how customers interact with a product or service in real-time, without directly asking for their input or opinions. This allows businesses to see genuine behavior rather than relying on self-reported data, which can sometimes be biased.
Get your customers' point of view on new prototypes :
A. Focus group
Focus groups are designed to solicit feedback and opinions from customers. By gathering a group of people to discuss and provide their views on new prototypes, businesses can gain valuable insights into what customers think and feel about the products, potentially leading to improvements and better alignment with customer needs.
Find out the common errors people make when performing a task :
B. Observation
Observations are useful in identifying common errors by monitoring how customers perform specific tasks. Such insights can help businesses understand where users encounter difficulties, leading to improvements in user experience or product design.
Gather information about customer attitudes toward a specific product :
A. Focus group
Focus groups can effectively capture customer attitudes, feelings, and opinions about a specific product. This method allows for in-depth discussions that uncover customers’ preferences, dislikes, and suggestions for improvement.
Each method has its own strengths and is chosen based on the specific type of information a business wants to gather about customer interactions and opinions.
