1.1.1 The process of planning production, pricing, promotion and offering goods and services to customers: A) Selling B) Business C) Marketing D) Buying 1.1.2 ONE of the following factors will influence both the supply of and the demand for an agricultural product: A) Increased supply of a product B) Price of a product C) Range of products available D) Cost of producing a product 1.1.3 ONE of the following is NOT a requirement for a container used in the packaging of agricultural produce: The container must... A) be strong and rigid to protect the produce from physical damage. B) be free from visible signs of foreign growth. C) transmit foreign tastes and odours to the product. D) be clean and undamaged. 1.1.4 Which of the following statements apply to marketing if the supply of produce decreases? (i) The product offered for sale decreases and the price increases (ii) The product offered increases and the price decreases (iii) The price increases and the demand decreases (iv) The producer is prepared to offer the product at an increased price Choose the CORRECT combination: A) (ii), (iii) and (iv) B) (i), (iii) and (iv) C) (i), (ii) and (iv) D) (i), (ii) and (iii)
Answer (1)
1.1.1 The correct answer is C) Marketing.
Marketing is the process of planning production, pricing, promotion, and offering goods and services to customers. It involves understanding consumer needs, creating products that meet these needs, setting a price for these products, and promoting them to potential customers using various strategies to encourage purchasing.
1.1.2 The correct answer is B) Price of a product.
The price of a product influences both the supply and demand. When the price of a product increases, it can lead to higher supply as producers are willing to supply more to take advantage of higher profits, but it may reduce demand as consumers are less willing to purchase expensive goods. Conversely, a lower price can decrease supply and increase demand.
1.1.3 The correct answer is C) transmit foreign tastes and odours to the product.
A container used in the packaging of agricultural produce should not transmit foreign tastes and odours to the product. It must be strong and rigid to protect against physical damage, be free from visible foreign growth, and be clean and undamaged to ensure the product remains fresh and safe for consumption.
1.1.4 The correct combination is B) (i), (iii) and (iv).
If the supply of produce decreases, the following apply: (i) The product offered for sale decreases and the price increases because there is less product available, creating scarcity, which typically drives prices up. (iii) The price increases and the demand decreases as consumers may not be willing to pay higher prices for the reduced supply, affecting demand negatively. (iv) The producer is prepared to offer the product at an increased price as fewer goods are available, potentially allowing producers to gain higher profits on the limited supply.
