1. Natural Herbs and Spices, an established factory in Cape Town, has 8 different business functions to ensure the success of the business. However, you know Emma, Garth and Dave who work at Natural Herbs and Spices. Emma works in the Human Resource department, Garth works in the Financial department, and Dave works in the Marketing department. a) Describe in detail the roles and responsibilities that Emma, Garth and Dave have in their respective departments. [12] b) Discuss how each of these departments (Human Resource, Financial and Marketing) contribute to the success of the business. [6] c) What department looks at advertising and sales promotion? [2]
Answer (1)
a) Roles and responsibilities of Emma, Garth, and Dave in their respective departments:
Emma - Human Resource Department:
Recruitment and Hiring: Emma is responsible for attracting, interviewing, and hiring new employees to fill positions within the company.
Employee Relations: She handles employee grievances, conflict resolution, and ensures that all staff work harmoniously together.
Training and Development: Emma organizes training sessions and developmental programs to enhance employee skills and performance.
Compensation and Benefits: She manages employee salaries, benefits packages, and compensation structures.
Compliance: Ensures the company complies with labor laws and employment standards.
Garth - Financial Department:
Budget Management: Garth prepares and monitors the company’s budget, ensuring financial resources are allocated efficiently.
Financial Reporting: He is responsible for creating financial statements and reports that provide insights into the company’s financial status.
Tax Management: Ensures timely and accurate tax filings and keeps up with changes in tax regulations.
Investment and Funding Decisions: Garth evaluates investment opportunities and manages the company's capital structure.
Risk Management: Identifies financial risks and develops strategies to mitigate them.
Dave - Marketing Department:
Market Research: Dave conducts research to understand market trends, customer needs, and competitive landscape.
Brand Management: He is responsible for building and maintaining the brand's image and reputation.
Campaign Development: Dave creates and implements marketing campaigns to promote products and services.
Customer Engagement: Engages with customers through various channels to build strong customer relationships.
Performance Metrics: Analyzes the effectiveness of marketing strategies through metrics and adjusts campaigns accordingly.
b) Contribution of each department to the success of the business:
Human Resource Department:
Plays a crucial role in attracting, retaining, and developing talent, which is vital for operational efficiency and innovation.
Ensures that employees are satisfied, motivated, and productive, leading to a high-performance work environment.
Financial Department:
Provides a clear financial roadmap, enabling sound decision-making and strategic planning.
Helps secure the company's financial stability and sustainability by managing budgets and investment activities.
Marketing Department:
Drives customer engagement and sales by effectively promoting products and services.
Contributes to business growth by identifying new market opportunities and trends.
c) The Marketing department looks at advertising and sales promotion. This department is responsible for reaching out to consumers, creating promotional campaigns, and persuading them to purchase the company’s products or services.
