Chrysler's financial unit is an example of a strategic business unit (SBU), which operates independently and focuses on specific market needs. Each SBU manages its resources and plans, contributing to the overall goals of the company. This structure allows for specialized attention towards unique areas such as vehicle leasing. ;
The financial unit of Chrysler is classified as a strategic business unit (SBU) because it operates independently, has its own mission, and manages its resources and plans distinct from other divisions. This structure allows for specialized focus on vehicle leasing. SBUs enable companies to be more responsive to specific market needs.
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