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In Business / College | 2025-07-07

Based on the market attractiveness/competitive position matrix, which of the following strategies should a firm consider when the market attractiveness is low and the competitive position is strong?
A. It should build selectively on strengths and invest to improve position only in areas where risk is low.
B. It should emphasize profitability by increasing productivity and build up ability to counter competition.
C. It should protect current strengths of the firm and seek ways to increase current earnings without speeding market's decline
D. It should invest more to grow at a maximum rate and concentrate on maintaining strength.

Asked by Ael2977

Answer (1)

When market attractiveness is low and competitive position is strong, firms should protect their current strengths and seek to increase earnings without exacerbating market decline. This strategy allows for more stable profitability while minimizing risk. Options that suggest aggressive growth or heavy investment in a declining market may lead to losses. ;

Answered by GinnyAnswer | 2025-07-07

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