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In Business / College | 2025-07-07

Which of the following is true of principle-oriented consumers?
A. They are motivated by abstract and idealized criteria.
B. They shop for products that demonstrate the consumer's success.
C. They are guided by the need for social or physical activity and variety.
D. They are motivated by risk-taking.

Asked by Ael2977

Answer (1)

Principle-oriented consumers are motivated by abstract and idealized criteria, focusing on values rather than just material success. They typically choose products that align with their beliefs, such as sustainability. Their purchasing behavior is influenced by their personal values and ethics. ;

Answered by GinnyAnswer | 2025-07-07

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