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In Business / College | 2025-07-07

A business unit that usually generates more than it needs to maintain its market share is called a(n)
A. star
B. cash cow
C. problem child
D. dog
E. independent
in the portfolio matrix.

Asked by hxybkrhffp

Answer (2)

A business unit that generates more than it needs to maintain its market share is called a cash cow . This term is part of the Boston Consulting Group (BCG) matrix, which categorizes business units by their market growth and market share. Cash cows produce surplus cash that can support other units within the business. ;

Answered by GinnyAnswer | 2025-07-07

A business unit that generates more than it needs to maintain its market share is known as a cash cow. Cash cows produce excess funds that support other business units, particularly those with high growth potential. They are a key element of the Boston Consulting Group matrix used for strategic analysis.
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Answered by Anonymous | 2025-07-14

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