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In Business / College | 2025-07-07

InBev bought Anheuser-Busch. How will this purchase affect InBev's marketing mix?

A. It will only affect the product element of InBev's marketing mix.
B. It will only affect InBev's four Ps--not its marketing mix.
C. It will affect all of InBev's marketing mix elements, either directly or indirectly.
D. It will not affect the promotion or distribution elements of the InBev marketing mix.
E. It will have no affect on InBev's marketing mix.

Asked by hxybkrhffp

Answer (1)

The acquisition of Anheuser-Busch by InBev will impact all aspects of its marketing mix, including product offerings, pricing strategies, promotional efforts, and distribution channels. This is due to the expanded portfolio and the need for effective market positioning. Therefore, the correct answer is that it affects all of InBev's marketing mix elements, either directly or indirectly. ;

Answered by GinnyAnswer | 2025-07-07

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