A good objective should be realistic, measurable, time specific, and consistent. However, being profitable is not necessarily an essential characteristic of a good objective. For example, objectives can focus on growth or awareness, which may not immediately translate into profit. ;
The correct answer is A. profitable, as it's not a required characteristic of a good objective. Good objectives should be realistic, measurable, time specific, and consistent. They may focus on various outcomes beyond just profitability, such as brand awareness or customer satisfaction.
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