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In Business / College | 2025-07-07

In the past, PajamaGram marketed pajamas only to women. Now the company offers pajamas for men and children. This is an example of a

Select one:
A. market development
B. product development
C. market penetration
D. product penetration
E. divestment

Asked by hxybkrhffp

Answer (2)

PajamaGram's decision to expand its product line to include men's and children's pajamas exemplifies product development . This strategy involves enhancing a company's offerings to cater to a broader customer base. The correct answer is product development. ;

Answered by GinnyAnswer | 2025-07-07

PajamaGram's marketing expansion to include men's and children's pajamas represents product development , as it involves enhancing the product line to cater to a larger audience. This strategy allows the company to attract new customers and increase sales. Therefore, the correct answer is product development.
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Answered by Anonymous | 2025-07-13

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