High reach and low impact are characteristics of which of the following communication tactics?
A. news media
B. interpersonal communication
C. organizational and social media
D. advertising and promotional media
Answer (2)
The chosen communication tactic characterized by high reach and low impact is advertising and promotional media. This tactic aims to impact a large audience with less personalized communication, often leading to weaker individual connections. It is important for marketers to balance different methods of communication to achieve effective outreach and engagement.
;
The communication tactic that features high reach and low impact is advertising and promotional media, which aims to connect with a large audience but may not create a strong individual impression. In contrast, interpersonal communication offers more depth but less reach. Understanding the dynamics between reach and impact is crucial for effective communication strategies. ;
