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In Business / College | 2025-07-06

If the name of the corporation is used in the labeling, then this is the purest form of corporate branding and is known as
a. monolithic branding
b. stand-alone branding
c. endorsed branding
d. none of the above

Asked by tdopom88

Answer (1)

The correct answer is 'a. monolithic branding,' which is characterized by using the corporation's name on all product labels. This strategy establishes a strong and unified brand identity across all offerings. Examples include large corporations like Coca-Cola and Apple. ;

Answered by GinnyAnswer | 2025-07-06

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