Superior Apartments is a high-rise apartment building near the central business district of a major urban area and contains only studio and one-bedroom apartments. The building has many amenities including a 24-hour fitness center, free Wi-Fi, and concierge services. Advertising for the property should be targeted toward:
A. families with children.
B. young, single professionals.
C. everyone.
D. existing residents.
Answer (2)
The best target for advertising Superior Apartments is young, single professionals, as they value the amenities offered and typically seek convenience in urban settings. Families and existing residents are less likely to be the primary audience due to their different housing needs. Focusing on young professionals can lead to more effective marketing strategies. ;
The best target for advertising Superior Apartments is young, single professionals due to their preference for convenience and amenities in urban settings. Families and existing residents are not the ideal audience as their needs differ. Focusing on this specific demographic can lead to more successful marketing efforts.
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