The first step in the problem-solving approach to selling is defining a customer's problem. This is crucial as it lays the groundwork for understanding their needs and offering tailored solutions. Recognizing the specific problem enables effective engagement and solution-based selling. ;
The first step in the problem-solving approach to selling is defining a customer's problem, as it helps in understanding their needs and providing tailored solutions. This initial analysis is crucial in effectively engaging with the customer and suggesting relevant products. Other steps like building rapport and seeking precommitment follow after clarifying the problem.
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