Which of the following would be considered a viable market for Slickies work pants?
A. Clothing manufacturers for speciality stores who need to buy fabric in bulk.
B. The raw and processed materials needed to manufacture their pants.
C. Adult workers who require sturdy work clothes and have the ability to make a purchase.
D. The brokerage firm that supplies processed fabric to Slickies.
Answer (2)
The most viable market for Slickies work pants is option C, which targets adult workers who need sturdy work clothes and can afford to buy them. Options A, B, and D focus on suppliers rather than the end consumers. Therefore, option C is the best choice for identifying potential buyers.
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To determine the most viable market for Slickies work pants, consider who would both demand and have the ability to purchase these products. Let's analyze the given options:
(A) Clothing manufacturers for specialty stores who need to buy fabric in bulk: This group is not the market for finished work pants. They are interested in raw materials (fabric), not the final product.
(B) The raw and processed materials needed to manufacture their pants: These are not consumers but resources needed for production, so they don't constitute a market for selling finished work pants.
(C) Adult workers who require sturdy work clothes and have the ability to make a purchase: This option represents individuals who need sturdy and reliable clothing for work purposes. They are direct consumers of Slickies work pants, making this option the most viable market.
(D) The brokerage firm that supplies processed fabric to Slickies: They are a supplier, not a consumer, of the pants.
Thus, the correct and most viable market for Slickies work pants is (C) Adult workers who require sturdy work clothes and have the ability to make a purchase . These are the individuals who actually need and will buy the product for use in their daily work activities.
