2. Give a marketing function that matches EACH of the following statements:
1.2.1 Products are placed in boxes.
1.2.2 Products are kept in a cool place giving them a longer shelf-life.
1.2.3 Changing a product from its raw form.
Answer (2)
In marketing, packaging is important for product presentation, storage and distribution help preserve product freshness, and processing transforms raw materials into consumable goods. Each function plays a vital role in the success of a product. Understanding these functions is crucial for effective marketing strategies.
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In marketing, various functions are performed to ensure that products reach the consumers in the best possible condition and generate maximum satisfaction. Let's break down each statement and see which marketing function it matches.
Products are placed in boxes. This statement refers to the marketing function known as Packaging . Packaging involves designing and producing the package for a product. It plays a critical role in protecting the product from damage during transportation and storage, attracting the consumer’s attention with appealing designs, and providing information about the product.
Products are kept in a cool place giving them a longer shelf-life. This statement is an example of the Storage function in marketing. Storage involves keeping the products in a safe and secure environment. Particularly for perishable goods, proper storage in cool environments can help extend the shelf life of the products, maintaining their quality until they are eventually sold and consumed.
Changing a product from its raw form. This corresponds to the marketing function of Processing . Processing includes transforming raw materials into finished goods that are ready for sale. It involves changing the form of a product to increase its utility and appeal to consumers. This could mean altering its physical form, adding value, or improving its features.
These functions are critical to a successful marketing strategy, ensuring that products are prepared, preserved, and presented to the consumer in a way that meets their needs and expectations.
