Which format is primarily used for product promotion?
A. AIDA
B. Memo
C. Circulars
D. Internal report
What makes Instant Messaging (IM) effective for business communication? (Select all that apply)
Select 2 correct answers:
A. It allows for real-time interactions
B. It is used for long, formal messages
C. It encourages immediate responses
D. It replaces all other forms of communication
Answer (2)
The primary format used for product promotion is AIDA, which stands for Attention, Interest, Desire, and Action, outlining a consumer's journey toward purchase. In business communication, Instant Messaging is effective because it allows for real-time interactions and encourages immediate responses. Thus, the selected options for IM effectiveness are A and C.
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The question relates to business communications and specifically inquires about formats used for product promotion and the effectiveness of Instant Messaging (IM) in business communication.
For the first part of the question regarding the format used for product promotion:
(A) AIDA is the most applicable format for product promotion. AIDA stands for Attention, Interest, Desire, and Action. It is a marketing model used to guide marketers in developing effective communication strategies and messages to better convert prospects into customers. The AIDA model supports creating interest and desire around a product or service leading to a specific action, usually a purchase.
(B) Memo, (C) Circulars, and (D) Internal reports are primarily used for organizational and internal communication rather than promoting products to external audiences.
For the second part of the question regarding the effectiveness of Instant Messaging (IM) in business communication:
Select 2 correct answers:
(A) It allows for real-time interactions. IM supports real-time conversation which is incredibly valuable for quick decision-making and updates within a business environment.
(C) It encourages immediate responses. Many businesses find IM effective because it typically leads to faster responses compared to emails or other communication forms, thereby enhancing productivity and collaboration.
(B) It is used for long, formal messages, and (D) It replaces all other forms of communication are not accurate attributes of IM, as it is better suited for brief and direct communication rather than lengthy and formal exchanges, and it complements rather than replaces other communication forms.
