Impulse goods refer to any items or goods that you or someone bought without the planning of buying it.
=> Candy mint – Upon paying in the counter, I saw a candy mint near the cashier and I bought it.
=> Chocolate – I saw a chocolate and I find it tasty so I bought it.
=> News Paper – while I was waiting for my name to be called, I saw a man selling a newspaper and I decided to bought it right away.
List three impulse goods that you or someone you know has purchased:
Apparel such as men's shirts and sweaters, women's dresses, and jewelry. These items often catch your eye while you are shopping for something else or browsing, leading to an unplanned purchase.
Magazines and candy bars that are strategically placed at checkout aisles in grocery stores. These are classic impulse buys that people often grab without thinking just before they pay for their groceries.
Electronic gadgets like the latest cell phone or handheld device. These items can be tempting to purchase on impulse, especially when they are newly released or on sale.
Impulse buying is driven by a variety of factors, including the attractive placement of products, special promotions, and the emotional satisfaction of acquiring something new. It's interesting to note that impulse purchases are not always trivial; they can range from small candy bars to significant investments like electronics or apparel.
Impulse goods are unplanned purchases made by consumers that can include items like candy bars, magazines, and sodas. These goods often catch our attention while shopping due to their placement or marketing. Consumers often buy these items on a whim without prior intention.
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